Buku Teaching Material Creative Marketing Communication

Sinopsis Buku Teaching Material Creative Marketing Communication

Buku Teaching Material Creative Marketing Communication The aims of Creative Marketing Communication is as a teaching guide for customer-focused marketing learning with a systematic and structured scope consisting of 14 chapters, namely: (1) Introduction to Creative Marketing Communication and the Changing the Marketplace; (2) The New World of Creative Marketing Communication; (3) Integrated Brand Communication; (4) Brand Communication and Society; (5) How Marketing Communication Works; (6) Segmentation and Targeting the Audience; (7) Strategic Research; (8) Visual Communication; (9) Digital Media; (10) Media Planning and Buying; (11) Media Basics; (12) Traditional Media; (13) Direct Response; and (14) Evaluating Effectiveness, with each chapter having a specific purpose discussed in each chapter. Teaching methodology for Creative Marketing Communication with several methodologies such as short case studies, quizzes, group assignment, individual assignment and observation groups with different variation in each chapter so the learning journey of customer-focused marketing is more dynamic, interactive and collaborative especially when learning in still ongoing online/synchronously in the Covid-19 pandemic situation. Case studies use a combination of current cases from domestic cases and international cases. Creative Marketing Communication teaching materials make teaching more understandable and brand communication enrichment as well as evaluation. Entering a wonderfully exciting period in the journey and help students to understand and seize the opportunities that the future will present.

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